Intelligent payment routing is a sophisticated feature offered by modern payment gateways and Payment Orchestration Platforms (POPs). It automatically directs a customer's transaction to the most optimal acquiring bank or payment processor in real time, based on predefined rules like transaction geography, currency, or card type.
Why Do Merchants Use It?
Large, international e-commerce merchants often have multiple merchant accounts across different countries. If a customer in the UK tries to buy an item, intelligent routing will automatically send that transaction to a UK-based acquiring bank rather than a US-based one. This drastically lowers cross-border processing fees and significantly increases the likelihood of the transaction being approved by the issuing bank.
Targeting Complex Merchants with Onlayer
Merchants utilizing intelligent routing are highly sophisticated and process massive volumes, making them incredibly valuable prospects. Onlayer integrates perfectly with Onlayer's Lead Generator Service (LGS) to help your sales teams identify these complex leads. By analyzing real-world payment integrations, Onlayer allows you to rank prospects definitively by their readiness for advanced payment expansion.
