Expose payment gaps. Drive strategic cross-sell revenue.
Instantly scan merchant sites and checkouts to see active wallets, BNPL, and APM integrations. Stop blind targeting and prioritize your Go-to-Market strategy by knowing prospects' current payment methods and identifying lucrative gaps to fill.
PAIN POINTS
Why do teams struggle with cross-sell targeting?
Blind outreach wastes valuable resources. Payment Channel Intelligence exposes lucrative gaps.
Target merchants with precision
Sales teams often target prospects without knowing their existing payment stack. This lack of intelligence leads directly to wasted acquisition efforts and highly inefficient GTM segmentation.
Capture lucrative cross-sell revenue
Failing to identify exactly which merchants lack Apple Pay, Klarna, or local APMs means you miss massive, high-margin opportunities to offer profitable wallet and BNPL integrations.
Map and displace competitor dominance
Without definitive visibility into a prospect's checkout page, your sales team wastes critical operational hours targeting merchants that are already fully served by your competitors.
SOLUTIONS
How Payment Channel Intelligence solves these problems?
By scanning live checkout pages to deliver definitive, data-driven sales prioritization and market mapping.
Scan Live Checkout Integrations
Detect logos, scripts, and embedded tags for over 100+ global wallets, BNPLs, and local APMs instantly. Identify active payment buttons explicitly embedded on live merchant checkout or product pages. Rely on real-time, verifiable website data rather than outdated databases or inaccurate merchant surveys.
Accelerate Sales Prioritization
Discover BNPL and wallet acceptance in over 60% of your mid-market e-commerce leads automatically. Enable 70–80% faster sales segmentation by instantly filtering merchants with no current wallet or APM support. Rank prospects definitively by their immediate readiness for new payment solutions and integration expansion.
Drive Strategic GTM Campaigns
Categorize merchants seamlessly by supported methods (e.g., Apple Pay, Afterpay, Klarna) and target region. Analyze real-world wallet and APM adoption trends across specific verticals to map the broader market. Integrate perfectly with Onlayer's Lead Generator Service (LGS) to unify your data-driven lead management.
WHO IT’S FOR?
One tool helps multiple teams achieve their goals. Connect your departments with a single, shared platform.
Sales & Acquiring
Prioritize wallet-ready merchants or instantly target those lacking key APMs to accelerate conversion.
Marketing
Run highly targeted, data-backed acquisition campaigns based strictly on verified wallet and BNPL integrations.
Product
Understand the real-world adoption of specific payment channels by market to refine your product roadmap
Partnerships
Track the exact usage and competitive market penetration of your preferred wallet partners across regions.
Ready to take control of merchant risk?
See how Onlayer fits your workflow in a short demo.