The Visa Integrity Risk Program (VIRP)—formerly known as the Global Brand Protection Program (GBPP)—is Visa’s strict compliance framework designed to prevent illegal, illicit, and brand-damaging activities from occurring on its payment network. It is Visa’s direct equivalent to Mastercard’s BRAM program.
The Scope of VIRP Compliance
Acquiring banks must actively ensure their merchants are not selling prohibited goods, such as illegal pharmaceuticals, counterfeit merchandise, or unapproved adult content. If Visa discovers a merchant violating these rules before the acquirer does, the acquiring bank faces massive, escalating financial penalties and the potential loss of their Visa acquiring license.
Automating VIRP Compliance with Onlayer
Manually reviewing every merchant website for VIRP violations is impossible at scale. Onlayer maps merchant presence and operational behavior across the web using advanced content vector analysis. It flags severe impersonation risks, cloned listings, and unauthorized brand usage instantly, exporting timestamped screenshots to strengthen your audit-ready due diligence and keep you off Visa's radar.
