A digital wallet (or e-wallet) is a software application or online service that allows individuals to store payment information securely—such as credit cards, debit cards, and bank account details—and use it to make electronic transactions quickly. Leading examples include Apple Pay, Google Pay, Alipay, and PayPal.
The Rise of Contactless and One-Click Payments
Digital wallets use tokenization and biometric authentication (like FaceID) to make payments highly secure and frictionless. In physical stores, they power contactless NFC payments. Online, they eliminate the need for users to manually type out their 16-digit credit card numbers, drastically reducing cart abandonment rates.
Sales Segmentation Challenges
When an acquiring bank or ISO is trying to sell new payment gateways to a massive list of prospects, manually checking each website to see if they offer Apple Pay or Google Pay is an impossible task.
Accelerate Sales Prioritization with Onlayer
Onlayer automates this discovery process. It analyzes real-world wallet and APM adoption trends across specific verticals to map the broader market. By instantly filtering merchants with no current wallet or APM support, Onlayer allows your sales teams to rank prospects definitively by their immediate readiness for new payment solutions and integration expansion.
